Here’s how an idea for an illustration begins. After copy is written, a super-quick chicken-scratch is created on literally any nearby surface, using whatever colored markers are within reach—followed by a reasonably focused iPhone photo that’s immediately emailed to the artist. Total elapsed time? Maybe 90 seconds, if that.
These sketches are usually done while on the phone with the illustrator discussing the concept. In this case, that would be our long-time, Seattle-based collaborator Don Baker. He can take any half-baked idea and make it beautiful (which, of course, is the magical part).
Here are three examples of Don’s work: