What Goes Around Comes Around

It’s kind of funny when you think about how project opportunities come about. Especially the connections made along the way. Just take a look at the current work for our Colorado clients, which actually began right here in Spokane:

• Gonzaga University contacts us to refresh their school’s logo and tagline.

• More GU projects follow.

• The university hires a new marketing and communications director, with whom we continue to work.

• The director departs for the University of Northern Colorado in Greeley.

• A year later, he calls us for some brand-related work for UNC.

• Later on, he volunteers to serve on the City of Greeley’s marketing committee.

• Greeley issues an RFP to create an image campaign for the city.

• Our UNC contact calls the RFP to our attention and asks us to participate.

• We decide to pursue the work, though we’ve never even heard of Greeley.

• Surprisingly, we’re chosen over four other firms.

• We begin a six-year working relationship with Greeley.

• The city’s image campaign is called Greeley Unexpected (“GU” for short, ironically).

• That work leads to a project for Greeley Water and Sewer…

• …which leads to work on yet another project, this time for Greeley-Evans School District 6.

• All of this means, of course, several trips to Greeley over the years.

• We learned it’s home to some of the nicest people on the planet.

• Not to mention the best-tasting tap water in North America.

• And the Chophouse, my favorite Greeley Restaurant.

• Here’s the crazy thing: It turns out the owner is a graduate of Whitworth University…

• …whose athletic logo we also happened to design. (Go Pirates!)



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