Making an Impression in a Crowded Field


When Utilidata decided to exhibit at the annual DistribuTECH convention and exposition – an event that attracts the likes of Siemens, Microsoft, and Oracle – it was a big step for the Rhode Island-based startup.

They needed to make an impression in a crowded field. And they needed to do it on a budget.

Working with Desautel Hege Communications and Skyline, helveticka designed a 10’ x 20’ tradeshow booth based on a standardized, modular system that’s fully capable of adapting to Utilidata’s changing needs as well as being modified to fit a smaller, 10’ x 10’ space.

helveticka was responsible for design and configuration, graphics, production, and project management of the tradeshow booth – which, by the time DistribuTECH was over, was seen by more than 10,000 industry professionals from 53 countries.