The business of generating and distributing energy is a complicated one: the regulations, the licensing, the environmental concerns. Not to mention how it all works. In an effort to help its customers understand more of what goes on behind the scenes, Avista asked helveticka to create short animations that help explain everything from the fundamentals of electricity generation to the recent investments in grid modernization. helveticka developed the concepts and wrote the scripts, then teamed up with Spokane-based animation studio Digital Itch – whose credits include the Grammys and the Super Bowl halftime show – and frequent production partner ILF Media. The series of seven animations can be seen on Avista’s website and YouTube channel; they’re also shown in the company’s newly remodeled lobby.