More than 400 people gathered at the Convention Center Saturday, March 21 for what the Spokane chapter of the American Advertising Federation (AAF) calls “the Oscars of our local advertising and marketing industry”: the ADDYs. Bringing together a community of creative directors, art directors, designers, developers, writers, and more, the annual event recognizes the best creative work in the region – which, this year, meant a total of 418 entries in nearly 20 categories. At the three judges’ discretion, 149 awards were given out, 10 of which went to helveticka: seven Silvers, two Golds, and the coveted Designer’s Chair. But it’s not over yet: the Spokane ADDYs event was just the first level of a three-tiered national competition, which means that all gold- and silver-winning entries have been forwarded to the District XI American Advertising Awards Northwest Competition, where they’ll be judged against all the local winners from Washington, Idaho, Oregon, Montana and Alaska.