Shortly after celebrating its 70th anniversary in business, Bouten Construction Company decided it was time to up its online game – and called on helveticka to redesign its website. Though Bouten’s projects can be inherently complex (among other things, they’ve built Sacred Heart Medical Center and Whitworth’s Robinson Science Hall), the company’s approach is deceptively simple. By eliminating redundancies and reducing waste, they’re able to dramatically improve timelines and, ultimately, lower costs. In a way, Bouten’s new site is a visual representation of that approach: clean lines, intuitive navigation, and generous white space that, together, convey a sense of expertise and efficiency. New photography and testimonials from clients, subcontractors, and employees round out the site. helveticka provided strategic direction, design, copywriting, and programming services for the site, as well as a companion mobile landing page offering visitors quick access to contact information and a company overview.