As part of a campaign aimed at encouraging customers to take advantage of energy-efficiency tips and rebates, this 30-second TV spot highlights a number of ways to save – from simple, inexpensive tips to home improvements.
A series of online ads gives viewers energy-saving tips – as well as information on rebates that help offset the costs of higher-efficiency equipment.
Two :30 radio spots provided examples of ways Avista customers could save energy – and the effect such savings have already had.
One of a series of print ads for a multi-year, three-phase education campaign for the City of Greeley, Colorado that touts the importance of water in our everyday lives.
The campaign also includes targeting online advertising designed to drive viewers to the GreeleyH2O.com website.
A pair of 15-second “bookend” TV spots – designed to open and close a commercial break – reminds viewers how much water they use every day.
In addition to reinforcing the messaging seen on television and in print and online ads, the website provides more in-depth information about water.
By lending support to the campaign, local businesses are featured on the website and on customer-facing signage.
Branded stress balls, in the shape of water drops, promote the Phase 1 campaign tagline: “Water! You can’t live without it.”
Static window clings enable drivers and business owners alike to show their support for the city and its history of water stewardship.
A free poster, which features custom art illustrating 50 water facts, is available via the campaign’s website.
Shot on location over a single weekend for online retailer Helveticahaus. Original music by Kevin Graham, production by Mojo Lab, and animation by Digital Itch.
This animated short was part of the launch of helveticahaus, a philanthropic effort to fund scholarships for students working toward visual communication degrees at Spokane-area colleges.
As part of a strategy to communicate the new Greeley Water Budget, helveticka created a theme and logo, along with a friendly, light-hearted illustration style.
Direct mail post cards highlighted the new billing parameters based on three primary measurements: family size, irrigable yard area, and real-time weather conditions.
Bill stuffers served as reminders of the new tiered-rate billing system based on household usage and provided Greeley's residents with customer service numbers and how to find more specific information.
Campaign assets, along with messaging, were created for both print materials and the city’s existing social media channels.
Focusing on Avista’s commitment to green power and environmental sustainability, this :30 TV spot is narrated by celebrated opera singer Thomas Hampson.
Recognizing that most people don’t think about where energy comes from, this :30 TV spot sets out to remind Avista customers of the magic behind turning natural resources into something that powers their lives.
A short film, shot on location throughout its service territory and narrated by world-renowned opera singer Thomas Hampson, honors Avista’s 125 years of service in the Northwest.
“Greeley Unexpected,” a campaign both named and designed to change decades-old misperceptions while promoting the Colorado city’s distinctive vibe, is now in its fourth year. TV spots from the 2013-16 campaigns can be seen on YouTube.
The 2015 campaign marked a shift from focusing on Greeley personalities to what makes the community unique. This is one of several panels at the Denver International Airport.
Bus wraps feature prominently in the campaign, along with shelters and benches. This is one of the featured subjects from the 2013 campaign.
Billboards around the Denver metropolitan area and north toward Greeley continue the message and, like the campaign’s other elements, point readers to a campaign microsite. This is one of nearly two dozen billboards from the 2014 campaign.
The intent of this social media campaign was to humanize the school district through honest, straightforward portraits by local photographer Erik Stenbakken.
Each subject was interviewed, which provided material for quick facts on the social posts and lengthier stories on the district’s website. That process also yielded the campaign’s theme.
Subjects included students, staff (current and retired), and alumni, each of whom was photographed through an entire range of facial expressions.
Variations of social media posts were created, including individual and multiple subjects. Bold colors add personality and vibrancy, offering a nice contrast with the black and white photography.
One of only 12 dentists in the world to achieve mastership in the Academy of General Dentistry and accreditation in the American Academy of Cosmetic Dentistry, Dr. Bud Evans sought to reach potential patients through newspaper advertising.
The campaign ran concurrently in two area newspapers, reinforcing the broad range of care offered by Gentle Dentistry.
The simple, colorful ads play off the practice’s logo, which was also designed by helveticka.
When AMD became helveticka, the firm developed a logo and launched a website – then reached out to clients, vendors, and partners to let them know. Rather than a more conventional announcement, helveticka created a 90-second animated video and distributed it by email.
In an effort to promote Avista’s energy-saving incentive program for businesses, helveticka developed a series of print ads touting the substantial financial savings – all from customers’ perspectives.
By highlighting facilities managers and owners from diverse industries, Avista demonstrated broad appeal for its program.
The ad series has appeared in a number of local and regional publications, including the Wall Street Journal.