Back in the 90s, it was “don’t go there.” In the aughts, it was “my bad” (still a pox on our culture). Now, we have “rock” as a transitive verb—as in, “Mr. Rogers really rocks that cardigan.”
How bad is it? It’s hit the pages of Sunset magazine, as staid a publication as you’re likely to read. From the latest issue, in a blurb about a new Spokane business:
The just-opened Sun People Dry Goods Company is modeled after an old-fashioned general store but rocks eco-mod design, with exposed brick and salvage-metal accents.
Please, please, please stop. All of you. Right now.