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From Metal to Digital


Some of you may know that the font Helvetica was originally called Neue Haas Grotesk. In the mid-1950s, designer Max Miedinger was commissioned by Eduard Hoffman of the Haas Type Foundry in Switzerland to develop a new, modern, sans-serif (a.k.a. grotesk) typeface. It launched in 1957. The rest, of course, is history. In 2006, type designer Christian Schwartz was commissioned to digitize Miedinger’s original forms. Four years later, Schwartz finished his work.



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