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Jargon vs. Clarity

“If you want to succeed in the business world, don’t bother utilizing your bandwidth to drill down on core competencies. Just get to work.”

Great stuff—as usual—from June Casagrande. Jargon doesn’t make you sound smart, she says—it makes you sound like you’re trying to sound smart. Reminds me of some pretty sage advice I got when I started in this business: “Never use utilize. Always use use.”



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