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The Road Less Traveled


The latest Avista TV spot took us to some gorgeous locations. From fly fishing below the Post Falls spill gates to the wheat fields near Uniontown, from wind turbines near Oakesdale to kayaking on the Little Spokane. And, finally, to downtown Spokane’s Huntington Park.

I’m not an early riser by choice, but seeing these areas at the break of dawn and during a sunset reminded me of the diversity and beauty of our region’s natural environment—and how fortunate we are to occasionally work outside the office.

Above left in the photo is Kevin Graham, director of photography at Mojo Lab (among other roles), and me capturing the sunset view of wheat fields in late August—just before harvest. Having driven on several endless and lonely back roads to find this particular location, we rediscovered just how beautiful being in the middle of nowhere can be.



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