Shortly after July 5, 1988, John and I received a letter from The Washington Water Power Company inviting us to prepare a proposal for their upcoming annual report project. It just may be the single most important letter ever sent to our firm. Then called Anderson Mraz Design—and only five months into our new venture—we went on to produce 14 annual reports for the company known today as Avista Corp.
Thumbnails and a half-size annual report dummy with placeholder imagery were created with pen and Pantone markers. Interestingly, the printed 1988 book looks amazingly close to these studies.
Who knew we’d be fortunate enough to still be working with Avista thirty years later? Our work for them today includes not only print, but also traditional and digital advertising, videos, television and radio, and environmental graphic design, as well as comprehensive marketing campaigns.