First, the author, Katharine Schwab, seems to think that writing is just another skill for designers to pick up on the side, as if all it takes is a couple of TED Talks to achieve expert wordsmithery. Writing is a craft, not a skill. “The difference,” wrote Twain, “between the almost right word and the right word is really a large matter—’tis the difference between the lightning-bug and the lightning.”
Second, the piece ignores the fact that writers and designers are very, very different types of people. If you’re fundamentally a designer who happens to know her way around sentence structure, swell – but you’re still a designer, which means you think like a designer. It’s not wrong, it’s just different. Think of it this way: Ever hear a classical musician attempt jazz? It’s dreadful. Sure, it’s all music, but just because you’re a Curtis grad doesn’t mean you can swing. (In fact, it probably means the opposite.)
If Schwab’s article leads to a greater appreciation of writing and writers, then, well…great. But on the subject of “writing as the next most important skill for designers,” color me dubious.