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The Dark Side of Marketing

“The Cosmic Crisp is debuting on [sic] grocery stores after this fall’s harvest,” writes Brooke Jarvis in The California Sunday Magazine, “and in the nervous lead-up to the launch, everyone from nursery operators to marketers wanted me to understand the crazy scope of the thing: the scale of the plantings, the speed with which mountains of commercially untested fruit would be arriving on the market, the size of the capital risk. People kept saying things like ‘unprecedented,’ ‘on steroids,’ ‘off the friggin’ charts,’ and ‘the largest launch of a single produce item in American history.'”

It’s the result of 22 years of research and development. It’s the first of its kind named by consumers. And its launch plans include a bevy of social media “influencers.”

It’s…an apple.



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