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It’s Happening

Courtesy of the inestimable Jill Poland, who once did yeoman’s work for us here at Helveticka world headquarters, comes this terrifying story from The Hustle about the use of AI to write “creative ad copy.”

Now, my batting average on predicting the efficacy of such things is, at best, somewhere around .500 – which is about as good as you can reasonably expect when you’re predisposed to think that most ideas from Silicon Valley are stupid anyway. So I’m loath to weight in on this one.

But I will say that, given the number of comma splices and rogue apostrophes and misplaced modifiers and random capitalization and subject-verb disagreement I see every single day from actual human writers, well…it couldn’t get any worse, could it?

I, for one, welcome our new robot writer overlords.



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