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Next up: T-shirts that say “I spent nearly half a million dollars on an advertising campaign and all I got was this lousy headline.” The fact that someone thought it necessary to trademark it is particularly precious.

I’m naturally disposed toward thinking the worst of governmental agencies, so my first reaction was to blame the client. But I was once a copywriter at an ad agency, where the creative process is typically dominated by art directors. And, not to put too fine a point on it, they’re…not great with words.

Either way, everyone knows about South Dakota’s meth problem now – though I’m not sure this is the sort of attention they were looking for.



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