architecture (25)
on location (19)
random thoughts (1,226)
staff (23)
the design life (274)
the writing life (403)
blog archive


Remember how, way back in July, I told you about the upcoming launch of a WSU-bred apple 22 years in the making—but that, really, the post was less about the apple itself than it was an excuse for me to take a dig at marketing hyperbole?

Well, last weekend, I had the opportunity to actually taste one. And I’ll just say this about that: While I take a pretty dim view of our ability to perfect anything on this Earth, the Cosmic Crisp™ is quite possibly mankind’s crowning achievement.

Hyperbole, schmyperbole. I paid $10 for four apples, and I’ll do it again.



web site

leave a comment

back to top    |    recent posts    |    archive