About a block from helveticka world headquarters there’s a business that offers “Spokanes only 15 minute workout.” A missing apostrophe, I thought to myself. Where could it have gone to?
Only as far as the shop across the street, it turns out—on a notice in the window that says they’re now “open on Sunday’s.”
I briefly entertained the possibility of returning the stray punctuation to its rightful owner, but thought better of it. There are already enough weirdos in the neighborhood.
In the meantime, repeat after me: Apostrophes don’t make nouns plural! (Unless we’re talking about, say, the plural form of lowercase letters. But that’s something else entirely.) Also, while we’re at it, if it’s possessive, add an apostrophe + s, e.g. Spokane’s only 15-minute workout.
Or, you know, if you don’t know the rules, maybe just refrain from making signs.