In 1972, my home town of Chewelah, Washington was recognized as an All-America City. As a kid, I remember it was kind of a big deal. Since 1949, The National Civic League annually recognizes ten communities throughout the U.S. that “leverage civic engagement, collaboration, inclusiveness and innovation to successfully address local issues.” Only 14 cities in Washington state have received the award, and—I’m proud to say—Chewelah is by far the smallest. (Not that I’m impressed, but Spokane was named an All-America City three times: 1975, 2004, and 2015. Whatever.)
I recently ran across a copy of the April 19, 1973 edition of The Independent, Chewelah’s weekly newspaper. The issue, which celebrated the award, was filled with congratulatory ads from every mom-and-pop business in Stevens County, including the Chewelah Grange Supply.
Normally I wouldn’t get too excited about a 47-year-old, poorly designed newspaper advertisement. But this one featured a photo of the store’s manager, my dad (center), along with two co-workers—all of whom I later worked with over several summers during high school and college. (My mom served as the company’s bookkeeper for several years.)
Yep. Suitable for framing. And a reminder to never let the newspaper design your company’s ad.