Hear That? That’s the Sound of Perceptions Changing


It was about this time last year that the City of Greeley asked helveticka to be a part of its upcoming image campaign. Since then, we’ve partnered with northern Colorado photographer Tim O’Hara, spent some quality time with some remarkable Greeley residents, and worked closely with the city manager’s office to produce a number of campaign materials. The first of these – a series of billboards and related signage underscoring Greeley’s unexpectedness – went up in May; additional panels will be installed at Denver International Airport later this month. All materials point to the campaign microsite, which was developed by a Fort Collins web design firm. helveticka also created a series of television commercials scheduled to air later this summer.