Page 12 - PROOF!v5

Creative Director’s Notes
It was in a conversation with Craig Sweat last fall that Gary Kaemmer’s name rst came up as a potential subject for PROOF!. Craig, who is Kaemmer’s second cousin, showed me a 1960s-era poster promoting Aspen as a ski destination. The illustration
– one of Kaemmer’s early works – caught my attention; when Craig told me about Kaemmer’s career as a commercial illustrator and his current work on the Famous Artists Portraits series, I was hooked. Time for a road trip to North Idaho.
While we spent most of a Saturday talking with Kaemmer, visiting his small studio,
and looking through his paintings, drawings, and illustration work, I knew the moment I met him that we had our subject. We just had to convince him, which wasn’t nearly as easy as it sounds. Reluctantly, he agreed to participate, and I’m glad he did. Gary Kaemmer is not only extremely talented, he’s refreshingly honest – and a delightful man.
We couldn’t have done this without Craig, who not only alerted me to yet another hidden talent, but also served as photographer on the project.
– CK Anderson
Over a career that spans more than three decades, J. Craig Sweat has worked in assignment, studio, and corporate photography throughout the Paci c Northwest. Today he’s recognized – by clients as well as peers – as one of the region’s top commercial photographers.
creative development, art direction, and design
Anderson Mraz Design | am-design.com
research and writing
Aaron Bragg | Anderson Mraz Design
photography
J. Craig Sweat Photography | jcsp.net
What makes Roy Lichtenstein (1923–70) famous? “Hype. Emotion. Rap. All of the above,” says Kaemmer. “The Warhols and Lichtensteins, that’s how they make it. Exposure, exposure, exposure.”
When you think of Modern architecture, chances are you don’t think of Spokane. Yet what architects were doing here in the 1950s and 60s rivals anything that was going on elsewhere in the Paci c Northwest. PROOF! no. 4, named Best
of Division at the 2010 Inland Northwest ADDY® Awards, introduces readers to architect Moritz Kundig and his contemporaries – and shows how, together, they changed the face of Spokane architecture.
“Just got my copy of PROOF! Amazing, as usual – but I think this is one of the best issues you’ve put out yet. Fantastic work!”
Andrei Mylroie | Desautel Hege Communications
“Very cool...love the retro graphics to accompany the written word, and a nice-looking package. Well written, by the way...”
Mark Dailey | Integrus Architecture
“Amazing job!! Very well done and a great read.”
Michael Houser | Washington State Department of Archaeology & Historic Preservation
“My neighbor showed me PROOF! and I was blown away by the quality of your publication. Congratulations on such an outstanding product.”
Gerhard Dunlap
“FREAKIN’ AMAZING!”
Gary Lauerman, AIA | ALSC Architects
Your Materials Can Look as Good as PROOF!
From start to nish – whether it’s prepress services, digital and litho printing, quality binding, or a full-service mailing and ful llment
house – Johnston Printing has a solution for all of your advertising, design, sales, and corporate communications needs. Johnston’s
been a Spokane institution since 1947, growing from a small, one- person shop to a 17,000-square-foot, state-of-the-art facility with the capacity to handle everything from business cards to catalogs. For
the satisfaction that comes from knowing that your print job is being handled by the best in the business, visit johnstonprinting.com today.
Chad Johnston, president, Johnston Printing. Photo by Dean Davis Photography.
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Get a complimentary copy of PROOF! delivered to your door twice a year. Subscribe, order back issues, share ideas about who you’d like to see featured in upcoming issues, or leave comments about what you’ve seen so far at proof.johnstonprinting.com.
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Typeset in Kozuka Gothic with Cambria display and printed on Matrix Velvet 80# text. Printed with soy-based inks on a Komori Lithrone 28” six-color o set press.
Photography © 2011 J. Craig Sweat Photography. All Rights Reserved. PROOF! © 2011 Johnston Printing. All Rights Reserved.
No photographs appearing in PROOF! may be reproduced without the express written consent of the photographers.
159 S McClellan Street
Spokane, Washington 99201 Gary Kaemmer and J. Craig Sweat