Another Milestone


helveticka turns 30 this year. On January 1, conveniently enough. Given the odds, that’s a pretty remarkable feat – even more so when you consider the fiercely competitive landscape of graphic design, the massive changes brought on by the Digital Revolution, and the ups and downs of the U.S. economy since 1988. But then, when you read the official announcement, it all becomes clear. “‘Creative differences,’” it begins, “usually mean a parting of the ways. But in our case, we see them as a great reason to merge. That’s why we are pleased to announce the formation of our new graphic design consulting firm: Anderson Mraz Design. With over 25 years of combined experience, our creative differences mean greater creative strength for you. The kind of strengths that will produce design solutions that catch people’s eyes, penetrate their minds and move them to action.” A lot has changed in the last 30 years. But not the spirit behind those words. Here’s to another 30 years. Or more.