For more than 30 years, Avista has been offering energy efficiency programs for its commercial and industrial customers in two ways: providing financial incentives to implement energy-saving measures, and to use the most effective means to deliver energy efficiency services.

But what does all that mean?

We talked with Avista account executives and long-time customers to see how the savings add up, then embarked on a print ad campaign that explains the benefits of Avista’s programs from those customers’ perspectives. To date, the ads have featured Kiemle & Hagood, Spokane Teachers Credit Union, and Central Valley School District, each of whom sharing real results.

The ads have been placed in a number of publications, including Alaska Air’s In-Flight magazine and The Wall Street Journal.