Avista recently embarked on a print advertising campaign touting its energy efficiency incentives for business. The ads feature individuals who have experienced first-hand the benefits of Avista's program, which provides financial incentives to help pay for energy-saving measures.

“What AMD did with this campaign was help tell our customers' stories,” said Avista's Catherine Bryan, manager, energy solutions. “Each offers a unique perspective on Avista's business incentive program – and demonstrates the benefits we all enjoy when we focus more on energy savings.”

In addition to providing creative direction, design, and writing services, AMD partnered with J. Craig Sweat to photograph each Avista customer.

“With facilities professionals in mind,” said AMD creative director CK Anderson, “we knew we needed to present a strong case for why this program matters and how simple it is to participate. And frankly, given Avista's experience, we had plenty of customers to choose from.”

The ads, five in total, have appeared in a number of local and regional publications, including The Wall Street Journal.