From a vintage 1940s-era “Holiday in a Can” to a fine-art Dr. Seuss homage, Pressworks’ annual holiday card has always surprised. But 2018 – helveticka’s fifth consecutive year at the design helm – marked an even more radical departure from convention than usual. Pressworks general manager Jim Hansen took on the role of the late painter Bob Ross, donning an impressive perm, adopting Ross’s dulcet speaking tones, and creating a spectacular winter landscape in front of a camera – in real time. The resulting painting, “Holiday Splendor,” was then photographed and turned into this year’s holiday card, which prompted recipients to watch Jim in action – as well as to take advantage of a special seasonal offer. helveticka designed the card, wrote and directed the video with Spokane production studio Mojo Lab, and provided social media assets to help Pressworks with promotion.
photo: J. Craig Sweat Photography