After working with Avista’s communications and executive teams to refresh the energy company’s mission, vision, and values – as well as helping with the internal launch of the new messaging – helveticka was tasked with demonstrating a corporate-wide commitment to those principals at its headquarters in Spokane. Interior walls in high-traffic common areas throughout the five-story building were first painted in Avista’s brand colors; bold, colored vinyl and large, 3D laser-cut acrylic letters were then applied to the wall surfaces. In addition to the updated mission, vision, and values (with supporting text), the new messaging includes the company’s brand promise, which serves as the focal point of Avista’s culture.