Building a new website from scratch is one thing; updating an existing site is quite another. And when your client is HollisterStier Allergy – a global allergenic extract manufacturing company whose communications are closely monitored by federal regulators – the project management component of the process becomes just as important as the creative. Working with HollisterStier Allergy’s in-house marketing team, helveticka provided design, art direction, writing and editing, programming, and project management services for the company’s refreshed website. helveticka was also tasked with consolidating pages from the previous site in order to simplify the overall structure and provide greater ease of navigation. The website launched in early April.