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Steam Plant

Steam Plant

Following a months-long renovation, a print ad campaign began by teasing the Steam Plant’s updated space, creating a sense of anticipation.

Gentle Dentistry

Once open, the look and feel of the ads shifted, juxtaposing industrial elements from the building’s early days with a sneak peek at the new dining offerings.

Whitworth University "Worth It" Campaign

In a collaboration with Power Marketing, ILF Media, and Whitworth University, helveticka helped create and launch “Worth It” – a campaign showcasing Whitworth’s School of Continuing Studies and extensive graduate programs.

helveticka provided creative development, scripting, and art direction for two :30 television spots.


In addition to exploring new ways to visually express Whitworth’s brand – including colors, shapes, and imagery – helveticka wrote and produced a pair of :30 radio spots.

Whitworth University

A series of Facebook ads featured Whitworth’s graduate programs and its School of Continuing Studies. helveticka provided creative to Power Marketing for placement.

Whitworth University

Nine subjects in various formats were developed for digital ads. helveticka was responsible for design and messaging; Power Marketing handled placement, management, and analytics.

Whitworth University

helveticka developed design and messaging templates for Whitworth’s in-house design department to implement on a series of outdoor boards.

Whitworth University

Whitworth’s in-house design department also handled implementation of the print ads, based on a template developed by helveticka.

Greeley

Greeley Water Education Campaign

One of a series of print ads for a multi-year, three-phase education campaign for the City of Greeley, Colorado that touts the importance of water in our everyday lives.

Greeley

The campaign also includes targeting online advertising designed to drive viewers to the GreeleyH2O.com website.

A pair of 15-second “bookend” TV spots – designed to open and close a commercial break – reminds viewers how much water they use every day.

Greeley

In addition to reinforcing the messaging seen on television and in print and online ads, the website provides more in-depth information about water.

Greeley

By lending support to the campaign, local businesses are featured on the website and on customer-facing signage.

Greeley

Branded stress balls, in the shape of water drops, promote the Phase 1 campaign tagline: “Water! You can’t live without it.”

Greeley

Static window clings enable drivers and business owners alike to show their support for the city and its history of water stewardship.

Greeley

A free poster, which features custom art illustrating 50 water facts, is available via the campaign’s website.

Avista

Avista – Way to Save

A series of three print ads served as part of a campaign to encourage Avista customers to take advantage of energy-efficiency tips and rebates. The campaign theme, Way to Save, was also developed by helveticka.

Part of the campaign was a 30-second TV spot highlighting a number of ways to save – from making simple, inexpensive changes to adding home improvements.

Avista

A series of online ads gave viewers energy-saving tips – as well as information on rebates that help offset the costs of higher-efficiency equipment.


Two :30 radio spots provided examples of ways Avista customers could save energy – and the effect such savings have already had.

Helveticahaus

Shot on location over a single weekend for online retailer Helveticahaus. Original music by Kevin Graham, production by Mojo Lab, and animation by Digital Itch.

This animated short was part of the launch of helveticahaus, a philanthropic effort to fund scholarships for students working toward visual communication degrees at Spokane-area colleges.

Greeley

Greeley Water Budget

As part of a strategy to communicate the new Greeley Water Budget, helveticka created a theme and logo, along with a friendly, light-hearted illustration style.

Greeley

A series of print ads helped customers understand what was about to happen, why it was happening, and how it would affect them.

Greeley

Direct mail post cards highlighted the new billing parameters based on three primary measurements: family size, irrigable yard area, and real-time weather conditions.

Greeley

Bill stuffers served as reminders of the new tiered-rate billing system based on household usage and provided Greeley's residents with customer service numbers and how to find more specific information.

Greeley

Campaign assets, along with messaging, were created for both print materials and the city’s existing social media channels.

Avista

Focusing on Avista’s commitment to green power and environmental sustainability, this :30 TV spot is narrated by celebrated opera singer Thomas Hampson.

Recognizing that most people don’t think about where energy comes from, this :30 TV spot sets out to remind Avista customers of the magic behind turning natural resources into something that powers their lives.

A short film, shot on location throughout its service territory and narrated by world-renowned opera singer Thomas Hampson, honors Avista’s 125 years of service in the Northwest.

City of Greeley

“Greeley Unexpected,” a campaign both named and designed to change decades-old misperceptions while promoting the Colorado city’s distinctive vibe, is now in its fourth year. TV spots from the 2013-16 campaigns can be seen on YouTube.

City of Greeleye

The 2015 campaign marked a shift from focusing on Greeley personalities to what makes the community unique. This is one of several panels at the Denver International Airport.

City of Greeley

Bus wraps feature prominently in the campaign, along with shelters and benches. This is one of the featured subjects from the 2013 campaign.

City of Greeley

Billboards around the Denver metropolitan area and north toward Greeley continue the message and, like the campaign’s other elements, point readers to a campaign microsite. This is one of nearly two dozen billboards from the 2014 campaign.

Weld County

Weld County School District 6 (Greeley, CO)

The intent of this social media campaign was to humanize the school district through honest, straightforward portraits by local photographer Erik Stenbakken.

Weld County

Each subject was interviewed, which provided material for quick facts on the social posts and lengthier stories on the district’s website. That process also yielded the campaign’s theme.

Weld County

Subjects included students, staff (current and retired), and alumni, each of whom was photographed through an entire range of facial expressions.

Weld County

Variations of social media posts were created, including individual and multiple subjects. Bold colors add personality and vibrancy, offering a nice contrast with the black and white photography.

Avista

Avista

In an effort to promote Avista’s energy-saving incentive program for businesses, helveticka developed a series of print ads touting the substantial financial savings – all from customers’ perspectives.

Avista

By highlighting facilities managers and owners from diverse industries, Avista demonstrated broad appeal for its program.

Avista

The ad series has appeared in a number of local and regional publications, including the Wall Street Journal.

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