After more than three decades designing logos – one of the most important visual elements of a company’s brand – there’s no way we could show them all. So here’s a look at just a few we’ve done, each of which expresses the unique personality characteristics of the company it was created for. Animation by Digital Itch.
Helveticka teamed up with the Spokane Public Schools to create a comprehensive logo system for the Denny Yasuhara Middle School.
This logotype honors the school’s namesake, Denny Yasuhara, a Spokane Public School teacher and an advocate for Japanese American civil rights. The formal wordmark was designed for the school’s official communications.
Multiple pictorial marks of the school’s phoenix mascot – in conjunction with customized letterforms – give the school flexibility to apply the logo to everything from t-shirts and tumblers to stickers and wall graphics.
The letter Y stands alone in a series of letterform marks to distinguish the school’s identity on athletic uniforms, jerseys, and caps.
Denny Yasuhara was affectionately known by his students as “Mr. Yas.” A series of YAS! graphics inspired by this nickname promote school pride in the student body.
In collaboration with the Spokane Public Schools, helveticka designed multiple logos for the Pauline Flett Middle School.
This formal wordmark is ideal for official school communications. The logotype honors the school’s namesake, Pauline Flett, who was an elder of the Spokane Tribe of Indians and a champion of preserving the Salish language.
Multiple symbols of the school’s riverhawk mascot inspire school spirit and offer flexibility for a variety of applications, from t-shirts and tumblers to stickers and wall graphics.
Simplified letterform marks identify the school on athletic uniforms, jerseys, and caps.
Tasked with naming a facility that embodies the highest levels of athletic achievement, helveticka created The Podium; its logo employs a perfect O situated on a plinth to represent a medal and a podium, respectively.
Exterior building signage near The Podium’s main entrance extends the facility’s theme and takes advantage of sight lines from nearby streets and sidewalks.
Located on the south end of the building and overlooking Spokane’s Riverfront Park, the 16' symbol, derived from the logo, is a beacon easily seen from the city’s downtown.
The Podium’s tagline is featured on a fan wall that employs magnets to hold dynamic event information.
The Podium’s identity is carried throughout the facility, including its athletic training room.
The five lanes indicating the start of the 60-meter dash.
The warm-up track, in the lower level of The Podium, for competitors.
Customized letterforms are placed within square shapes to provide a sense of rhythm; the interior lines offer structure, while the transition from light to dark blue tones suggests movement.
The Steam Plant’s refreshed logo not only captures the building’s iconic stacks, but also employs industrial typefaces and colors that hark back to its 1916 origins. Multiple descriptors are used, depending on the application: “Est. 1916” (for the entire campus), “Kitchen + Brewery,” “Specialty Shops,” “Event Space,” and “Brewing Co.,” while the bold outline shape of the logo itself allows for placement within any background or texture.
helveticka worked alongside stakeholders from all six of Urbanova’s founding partners to develop a new name and tagline for the entity – as well as design its logo.
In addition to a stylized wordmark, we created a stationery package incorporating details from pieces in this Spokane accounting firm’s art collection.
Gonzaga’s logo features the spires of St. Aloysius Church, an iconic 1911 structure adjacent to the university’s campus.
Edge’s logo juxtaposes the symmetry and approachability of lower-case letterforms with bold colors and angular precision.
Avant Garde – a timeless, classic font – is the perfect root typeface for a firm whose work strives for the same qualities.
A whimsical smile is integrated into the customized letterforms of Gentle Dentistry.