After more than three decades designing logos – one of the most important visual elements of a company’s brand – there’s no way we could show them all. So here’s a look at just a few we’ve done, each of which expresses the unique personality characteristics of the company it was created for. Animation by Digital Itch.
Customized letterforms are placed within square shapes to provide a sense of rhythm; the interior lines offer structure, while the transition from light to dark blue tones suggests movement.
The Steam Plant’s refreshed logo not only captures the building’s iconic stacks, but also employs industrial typefaces and colors that hark back to its 1916 origins. Multiple descriptors are used, depending on the application: “Est. 1916” (for the entire campus), “Kitchen + Brewery,” “Specialty Shops,” “Event Space,” and “Brewing Co.,” while the bold outline shape of the logo itself allows for placement within any background or texture.
helveticka worked alongside stakeholders from all six of Urbanova’s founding partners to develop a new name and tagline for the entity – as well as design its logo.
Custom letters take advantage of the brand equity in J. Craig Sweat Photography’s initials – which also serve as the business’s URL. Shown is the logo as it appears on the studio’s entry door.
Stationery package for one of the Pacific Northwest’s premier commercial photographers.
In addition to a stylized wordmark, we created a stationery package incorporating details from pieces in this Spokane accounting firm's art collection.
Gonzaga’s logo features the spires of St. Aloysius Church, an iconic 1911 structure adjacent to the university’s campus.
Edge’s logo juxtaposes the symmetry and approachability of lower-case letterforms with bold colors and angular precision.
Avant Garde – a timeless, classic font – is the perfect root typeface for a firm whose work strives for the same qualities.
A whimsical smile is integrated into the customized letterforms of Gentle Dentistry.