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“Listen to the river sing sweet songs…”

Fifty years ago today, the Warlocks plugged in their borrowed instruments at Magoo’s Pizza in Menlo Park, California. But it wasn’t until December of that year—at one of Ken Kesey’s Acid Tests—that they performed as the Grateful Dead.

None other than George R. R. Martin, the man behind the Game of Thrones juggernaut, has admitted to the band’s influence on his work; as for me, of I had to choose one album to listen to for the rest of my life, it’d be 1969’s Live/Dead. Mr. Martin and I aren’t alone in our admiration, either: tickets to the band’s upcoming Fare Thee Well concert, with Phish’s Trey Anastasio filling in for the late Jerry Garcia, sold out in minutes.

Meanwhile, David Browne, author of the just-released So Many Roads, has some thoughts on the Dead’s enduring “hippy cool.”

More Often than Not

OFF-uhn? Or OFF-tuhn?

Here’s Paul Brians:

People striving for sophistication often pronounce the T in this word, but true sophisticates know that the masses are correct in saying “offen.”

But here’s what the American Heritage Dictionary of the English Language (fourth edition) has to say about it:

In the 15th century, English experienced a widespread loss of certain consonant sounds within consonant clusters, as the (d) in handsome and handkerchief, the (p) in consumption and raspberry, and the (t) in chestnut and often. In this way the consonant clusters were simplified and made easier to articulate. With the rise of public education and literacy and, consequently, people’s awareness of spelling in the 19th century, sounds that had become silent sometimes were restored, as is the case with the t in often, which is now frequently pronounced. In other similar words, such as soften and listen, the t generally remains silent.

So that’s one against the pronounced t; one for. I reckon we need a tiebreaker. Let’s see what Mr. Fowler has to say about it:

The sounding of the t, which as the OED says is ‘not recognized by the dictionaries’, is practised by two oddly consorted classes—the academic speakers who affect a more precise pronunciation than their neighbours’…& the uneasy half-literates who like to prove that they can spell….

Case closed. Offen it is, then.

Where To Next?

avista_blog
Left to right: Mojo director of photography/editor/sound designer Kevin Graham, me, Avista marketing communications manager Colette Bottinelli (photograph courtesy of Mojo).

You never know where you might end up when it comes to shooting film projects. It’s one of the reasons they make for interesting assignments. Our recent shoot for an Avista TV spot proves the point, from spinning underground hydroelectric turbines to a meal in the Union Gospel Mission kitchen, from rotating 432-foot-tall wind turbines on the Palouse to sharing the stage with adorable seven-year-old ballerinas turning pirouettes, from shooting the exterior of Avista’s 1958 mid-century modern headquarters to a friendly and well-behaved Malamute named Chobi.

Next Up: A Plague of Locusts

Remember Richard Dean Anderson? He starred in MacGyver, the 1980s TV show that chronicled “the adventures of a secret agent armed with almost infinite scientific resourcefulness.” No, really. It’s all here.

How about Kent McCord? He played dreamy Officer Jim Reed on Adam-12, the police procedural that ran on NBC from 1968 to 1975.

And of course you’re all familiar with CK Anderson, man about town and helveticka head honcho. Sure, he’s perhaps not as well known, but I’m told he’s huge in Chewelah.

“And…?” you ask.

Couple of reasons. First, I find it peculiar that no one has ever seen these three men in the same place at the same time. (Seriously. I’ve asked around.)

Coincidence? Maybe. But coincidence, as Einstein purportedly said, is “God’s way of remaining anonymous.” I mean, what are the odds? Kent McCord disappears from public life around the time MacGyver becomes a Sunday night fixture; MacGyver is cancelled just as CK Anderson’s career takes off.

Still not convinced? Take a look at the photo below.

CKA

Go ahead. Say their names. Charles, Kent, and Anderson. Charles. Kent. Anderson. CK Anderson (gasp!).

That’s it, folks. The seventh seal has been opened. “[A]nd there were peals of thunder, rumblings, flashes of lightning, and an earthquake.…Then I looked, and I heard an eagle crying with a loud voice as it flew directly overhead, ‘Woe, woe, woe to those who dwell on the earth.'”

Has it really been that long?

In my lifetime, there have been 105 solar eclipses, the global supply of bananas per person has doubled, and the East Pacific Rise—a “seafloor spread in southeastern Pacific Ocean, pulling Australia, South America and Antarctica apart”—has moved 23 feet 2 inches.

Plug in your own numbers over at the BBC’s Your Life on Earth.

Stop! Grammar Time!

This is a delightful trip down the unlikeliest of rabbit holes: the contranymic nature of the word “no.”

Occasionally, however, a contranym arises through a process called amelioration, whereby a normally negative word develops a secondary, positive meaning. This phenomenon is particularly common in slang: “bad” becomes good, “wicked” becomes awesome, and “sick” and “ill” become wonderful. (They have been ameliorated: made better.) The use of “no” to mean “yes” appears to be an example of amelioration, but with one important distinction: “no” can’t mean “yes” on its own.

Okay, so “delightful” might be something of a stretch for most of you. Still, it’s an interesting read.

A Little Laughter on a Tuesday

McSweeney’s Honest College Rejection Letter is brilliant:

You should also know that our committee did not fall for your attempts to look “humble” or “well-rounded.” Volunteering in developing countries is nice, but truly generous individuals volunteer to improve their local communities, while truly wealthy families buy a third-world country for their child to gentrify.

And:

…we know that your minimum-wage job did not teach you “patience, teamwork and leadership.” No one learns anything from minimum-wage jobs except how much they hate people and that they shouldn’t have majored in political science.

(While you’re there, be sure to check out the equally hilarious What Your Favorite ’80s Band Says About You.)

BOOM!

Went for a stroll the other day and happened to pick up a copy of Clive James’s Poetry Notebook: Reflections on the Intensity of LanguageReturning to my office, I opened the book to a random page to see what I’d just purchased. Here’s what I read: “Early in the twentieth century, E. E. Cummings was as hot against materialist society as only a poet living on a trust fund can be.” That alone is worth the $25.

Maps

Our relationship with maps has always fascinated me. Whether in hard-copy or app format, we expect them to work correctly and be user-friendly. If not, we throw paper-ripping, phone-throwing fits.  (What, you don’t do that?)

Why this happens, of course, is because the trouble with information design is that things can get over-complicated. This makes skill and finesse crucial ingredients. Or, as Edward R. Tufte explains in The Visual Display of Quantitative Information, “Graphical excellence is that which gives to the viewer the greatest number of ideas in the shortest time with the least ink in the smallest space.”

But is that excellence possible in a map? Yes. And it is beautiful.

Prost!

Today is National Beer Day. Not that any of us needs an excuse to celebrate, but the backstory is here.

If you’re anywhere around the Spokane area tonight, check out one of the local brews, lift a pint in honor of FDR, and remember the wisdom of our elders:

“You can’t be a real country unless you have a beer and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer.”
(The Real Frank Zappa Book, 1989.)

Words of Wisdom

From James Boswell’s Life of Johnson (1776):

I gave [Johnson] an account of a conversation which had passed between me and Captain Cook, the day before, at dinner at Sir John Pringle’s; and he was much pleased with the conscientious accuracy of that celebrated circumnavigator, who set me right as to many of the exaggerated accounts given by Dr Hawkesworth of his voyages. I told him that while I was with the captain I caught the enthusiasm of curiosity and adventure, and felt a strong inclination to go with him on his next voyage. JOHNSON. ‘Why, Sir, a man does feel so, till he considers how very little he can learn from such voyages.’ BOSWELL. ‘But one is carried away with the general, grand, and indistinct notion of A VOYAGE ROUND THE WORD.’ JOHNSON. ‘Yes, Sir, but a man is to guard himself against taking a thing in general.’

Local Boy Makes Good

I somehow missed the news that Gary Dahl, inventor of the Pet Rock, died a couple of days ago. The Spokesman-Review’s Doug Clark is on the case—because it turns out that Dahl was a Rogers High School graduate. Who knew?

In 1975, at the height of the craze, my best friend owned a Pet Rock. My feelings about it at the time can best be described as ambivalent: even as an eight-year-old, I understood how unbelievably dumb it was, yet I couldn’t deny that I really, really wanted one. Probably my first lesson in marketing.

Dahl, a “down-at-the-heels advertising copywriter” when he came up with the Pet Rock idea, was no one-trick pony. He published Advertising for Dummies in 2001. And a year earlier he was the grand prize winner in the 18th annual Bulwer-Lytton Fiction Contest, a competition that “challenges entrants to compose the opening sentence to the worst of all possible novels.” Here’s his winning entry:

“The heather-encrusted Headlands, veiled in fog as thick as smoke in a crowded pub, hunched precariously over the moors, their rocky elbows slipping off land’s end, their bulbous, craggy noses thrust into the thick foam of the North Sea like bearded old men falling asleep in their pints.”

RIP, Mr. Dahl. You done your hometown proud.

Quote of the Day

A lot’s been going on lately. Politically, I mean. Stuff we don’t want to discuss here. Stuff that turns Facebook and Twitter into fetid fever swamps of amateur punditry and carefully cultivated outrage.

Time, in other words, to remember our Kierkegaard: “Talk takes the name of enthusiasm in vain by proclaiming loudly from the housetop what it should work out in silence.”

The Best of Show

No matter how small or large your ego is, it’s always nice to see your work recognized by your peers. And while I’ve become a bit numb to the annual ADDY Awards event (you might too if you attended 34 out of the last 35 year’s worth of shows), the evening still provides a showcase for the many talented folks working in our local community.

ADDYs2015
Left to right: Morgan Lynch, Courtney Sowards, CK Anderson, Linda Anderson. Photo by Chad Ramsey.

Not all eligible firms participate, but the entries remain a reflection of the enormous body of creative work produced here in Spokane and the collaborative energy behind it. So…here’s to the writers, designers, creative directors, account managers, photographers, filmmakers, sound designers, editors, animators, printers, interns, and programmers (to name just a few). And—most of all—to our clients. Cheers!

Question, Answered.

Why is it important to have a mobile friendly website, you ask? According to Nielsen, “Nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day.” That means that while your audience is watching the latest Modern Family episode, they are also surfing the web. And according to a Forbes article, “9 out of 10 mobile searches lead to action. More than half lead to sales.”

To help sway you toward insuring a pleasant mobile experience for your audience, check out the other 49 mobile marketing facts here.

 

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