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CK’s iPics of the Year

Presenting my third annual iPics of 2017. I shared twelve images last year, but this time around I could only muster ten that I would attach my name to. Thanks to the professional photographers I work with, I can only claim to be an observer of my surroundings. And with only mobile optics, I’m a JV shooter at best (whenever possible, I deploy the cheap trick of using the b/w mode to enhance the mood). This year’s subjects range from big cities to small towns and from national parks to my own back yard. I even included a self portrait (one of two possibilities shown).

This Is Literally the Best Thing Ever

I don’t care what anyone says. Trigger Smith, owner of the Continental, a “divey mainstay of Manhattan’s East Village neighborhood since 1991,” is a hero. And it gets better, according to Grub Street: Smith also hates the phrase “my bad”—which makes him doubleplusgood in my book.

So how about it, Spokane? Any dive-bar owners willing to take a stand against the barbarians? Pour me an Old Fashioned—I’ll be right over.

We’re Doomed

Today is Friday. Normally, that would be cause for celebration. The weekend is nigh; the promise of fun and frivolity is sure to bring a smile to even the most dour among  us. So it gives me no pleasure at all to be the first to tell you that we’re all going to die.

What—no time to read? Let me just summarize for you:

“Parts of the planet will become uninhabitable.”

“Devastating streams of particles from the sun, galactic cosmic rays, and enhanced ultraviolet B rays from a radiation-damaged ozone layer, to name just a few of the invisible forces that could harm or kill living creatures.”

“The consequences for life on Earth could be ruinous.”

“It will have its way with us, no matter what we do. Our task is to figure out how to make it hurt as little as possible.”

“It’s time to wake up to the dangers and start preparing.”

I don’t know about y’all, but I think I’m gonna hit up Costco this weekend and stock up on canned goods.

Three of Thirty

Remember these? No, millennials, these are not drink coasters, but that’s about all they’re good for these days. 3.5″ floppy disks were commonplace in the late 1980s and early 90s. With a capacity up to 1.44 MB, it would take only 711 of them to equal a GB. New software would arrive on several numbered floppies. And up to four new fonts at a time on a single disk. Crazy, huh? And sharing our digital art files with printers on what we called a “transfer disk” was pretty amazing.

Ever heard of Bitstream? QuarkXPress? And imagine our excitement when we first downloaded Adobe Photoshop—version 2-POINT-O. Or when we took a digital tour of our brand-new Apple Macintosh SE/30 computer in 1990 (that’s the disk in the lower right). I guess it’s one of the reasons I’ve never gotten overly excited about buying new tech equipment or gadgets. It seems they’re almost as fleeting as the ephemera we design for our clients.

Weekend Miscellany

I have good news and bad news. First, the good news: The end of the world isn’t happening any time soon. The bad news? Well…let’s hear it from an actual time traveler who’s totally, definitely for real.

The birth of ambient music: “I started hearing this record as if I’d never heard music before. It was a really beautiful experience, I got the feeling of icebergs, you know? I would just occasionally hear the loudest parts of the music, get a little flurry of notes coming out above the sound of the rain—and then it’d drift away again”

It’s happening.

The average profit margin among U.S. companies is 7.9 percent (6.9 percent when you exclude the financial sector). The public thinks it’s 36 percent.

“Facts are facts and truth is truth,” wrote Thomas Stuart Ferguson. Unfortunately for him, the truth he found wasn’t the truth he was looking for.

Two of Thirty

In 1989 we purchased our first computer, a Macintosh CXII. We borrowed the money from my business partner’s mom (thank you, Virginia!) to pay for the CPU, large monitor, and printer. Our second computer, an Apple SE/30, was used mostly to type letters and make lists—and served as our first poor-man’s laptop, as I recall taking it home on several occasions in its not-so-sleek carrying case.

We purchased our first mobile phones locally from Cellular One in 1991. They were expensive, but we bought them for half off their regular price ($450 instead of the usual $900) since they’d been used by firefighters during that year’s Fire Storm. Back then, they came with an eye-catching short- and long-form antenna.


We actually did business with these things
.

Our firm’s first real laptop arrived in 1997. It was an Apple PowerBook G3: At 2.5″ thick and weighing a sturdy six pounds, it was much easier to transport than the SE/30. And back then, Freehand was our preferred design software.

Technology has, and will continue to have, the single greatest impact on our industry. Ironically, it has little to do with original ideas. One only has to review the great work produced prior to the mid-80s to see that creative thinking and its execution never relied on amazing tools.

#MondayMotivation

There’s a chapter in Leszek Kołakowski’s wonderful Why Is There Something Rather than Nothing? 23 Questions from Great Philosophers (Basic Books, 2007) entitled “Faith: Why should we believe?” in which he outlines an argument from the Pensées by Blaise Pascal. Here’s the money quote:

“It is remarkable, Pascal says, that people don’t think about the things that most vitally concern them: their deaths, immortality, salvation. They do not think about them because they do not want to think about them; they would rather not be reminded of what awaits them. They flee from what is most vital, escaping into amusements of all kinds, anything to forget; their entire life becomes a series of amusements, a way of escaping. We invent all sorts of ways to avoid confronting the fundamental issue: hunting, theatre, parties, intrigues—even wars—all these are just ways of anaesthetizing the pain of existence.”

Happy Monday.

The Blind Delight of Being

“Poetry,” writes Christian Wiman in today’s New York Times, “is the deepest expression, and the best hope for survival, of a culture’s very soul.” We need art, he explains, not only “to explore the darkest recesses of our lives and minds,” but also “to tell us why this world is worth loving, and therefore saving.”

As with anything Wiman writes, it’s well worth your time to read the essay in its entirety.

Multiplicative Idiocy

The Oatmeal has, as usual, nailed it: “Two half-wits do not equal a full-witted person. They equal a quarter-witted person.”

Of course, the problem runs much deeper than a meeting attended by half-wits. It’s the whole idea behind “there are no bad ideas in brainstorming,” which is not only demonstrably false, but also quite obviously dreamed up by someone who’s never participated in a group brainstorming session. (My conservative estimate, after 16 years in this business, is that, of all the ideas generated by three or more people in a room at a single time, roughly 98.5 percent are terrible.)

I think some of the misunderstanding comes from the mythos surrounding creativity. There’s no single proven method, because we all approach our jobs in different ways. I prefer the quiet of solitude, where I can think through a problem, uninterrupted, and try to come up with multiple ways of solving it. Others feel the need to express themselves to anyone who will listen, gauge feedback, and adapt their solutions accordingly. But because we as a society seem to be obsessed with consensus-building—not to mention the idea that collaboration is always better—the latter approach almost always wins out.

I’m not so sure, though. There seems to be a single-mindedness behind most great ideas. While you can bet that committees are responsible for stuff like this.

One of Thirty

Shortly after July 5, 1988, John and I received a letter from The Washington Water Power Company inviting us to prepare a proposal for their upcoming annual report project. It just may be the single most important letter ever sent to our firm. Then called Anderson Mraz Design—and only five months into our new venture—we went on to produce 14 annual reports for the company known today as Avista Corp.

Thumbnails and a half-size annual report dummy with placeholder imagery were created with pen and Pantone markers. Interestingly, the printed 1988 book looks amazingly close to these studies.

Who knew we’d be fortunate enough to still be working with Avista thirty years later? Our work for them today includes not only print, but also traditional and digital advertising, videos, television and radio, and environmental graphic design, as well as comprehensive marketing campaigns.

Thirty!

On January 1, 2018, helveticka will celebrate its 30th anniversary. In honor of this milestone, over the course of this coming year I’ll take a look back to when we first began, share some memories, and wonder where all the time went.

We might as well begin with this photograph.

John Mraz and I founded Anderson Mraz Design on January 1, 1988. Eight days later, we walked into J. Craig Sweat’s photography studio to get our picture taken so we could promote our new venture. I was just six months married and four days into my 28th year (what’s with all the 8s?).

These days, the big glasses and skinny ties—not to mention the slender physiques—are long gone. But the adventure that we began so long ago continues.

“As for man, his days are like grass…”

The two or three of you who regularly follow this blog will no doubt have noticed that we’ve been somewhat quiet of late. I have no excuses, other than that CK is a merciless tyrant who insists on meeting deadlines. (Okay, maybe “merciless” is a bit unfair. He does allow bathroom breaks every six hours.)

It’s pretty much always like this in December: a mad rush to get things done by the end of the year—and with the added challenge of working around holiday schedules. Yet we always seem to make it. And we always seem to wonder where the time went.

Which, naturally, brings me to this one-minute video on the life of a worker bee. It’s the perfect encapsulation of how I feel as we approach Christmas and the last week of 2017.

Happy holidays, y’all. Thanks for reading.

“The course of Nature is the art of God”

So this guy went out and captured 10 terabytes (!) of raw data last summer with a $110,000 Phantom Flex4K high-speed camera. His gift to us? Three minutes of lightning shot at 1,000 fps. It’s…beautiful. Be sure to select the 4K option and watch it in full-screen mode. (Hat tip.)

Understanding the Essence of “Jerkitude”

Hey kids! Are you “surrounded by fools and non-entities, by people with bad taste and silly desires, by boring people undeserving of your attention, by people who can be understood quickly by applying a broad and negative brush—creeps, stuck-up snobs, bubbleheaded party kids, smug assholes, and, indeed, jerks?”

The problem isn’t them, it turns out. It’s you. And since “nothing is more central to your moral character than your degree of jerkitude,” maybe it’s time you took stock. Luckily, Eric Schwitzgebel is here to reveal How to Tell If You’re a Jerk.

“Whoa. Check out the tailfins on this year’s Mongoose Civique!”

In 1955, Robert B. Young, of Ford Motor Company’s marketing research department, sent a letter to the Pulitzer Prize-winning Modernist poet Marianne Moore. “[W]e find ourselves,” Young wrote, “with a problem which, strangely enough, is more in the field of words than in car-making.…Our dilemma is a name for a rather important new series of cars.”

Given that Ms. Moore’s oeuvre is characterized by “linguistic precision, keen and probing descriptions, and acute observations of people, places, animals, and art,” what could possibly go wrong?

Moore agreed to help out, and, over the next several weeks, sent 43 suggestions to Young (or hundreds over the course of an entire year, depending on the source). My favorite? Honestly, it’s a toss-up between “The Intelligent Whale” and “Utopian Turtletop.” Not surprisingly, Ford went in a different direction, ultimately deciding on “Edsel.”

Let this be a lesson to you, folks: Naming things is hard.

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