A while back we noted a study that found that, in every nationally televised ad during the first 11 months of 2010, those featuring celebrity endorsements performed either below average or equal to it. Sort of counter-intuitive, right?
It gets stranger.
The Wall Street Journal reported yesterday that Abercrombie & Fitch has offered to pay cast members of “Jersey Shore” not to wear its product—because “[the] association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” according to a statement. This from a company not exactly known for its taste and decorum.
Now if someone will just pay Lady Gaga to stay home.
