Last weekend—and, it turns out, for the first time in my life—I read a Sports Illustrated article from beginning to end. Written by Frank Deford, the man GQ called “the world’s greatest sportswriter,” the story is primarily a reminiscence; a look back at five decades in the trenches.
One line in particular struck me. Early in his career, Frank had wondered aloud to SI‘s managing editor, Andre Laguerre, whether writing about sports was really substantial.
“Frankie, it doesn’t matter what you write about,” said Laguerre. “All that matters is how well you write.”