We’ve had the good pleasure of working with the local accounting and advisory firm LeMasterDaniels since late 2006. This Monday, they officially became LarsonAllen, the result of an acquisition by the Minneapolis-based accounting firm. Working in conjunction with LD’s talented in-house marketing group, our work has included a new logo, stationery system, brochures, advertising, a major revamp of their website, and a host of miscellaneous projects—none of which consumers can see today.
I’m reminded of just how fleeting design can be. Much of our work is intended to be temporary. Some things are meant to last just days, others several months, years, or maybe decades. But most of it—sooner or later—becomes ephemera. You get use to seeing your work disappear over time. So the most you can hope for is that it has served its purpose: to educate, inform, persuade, and ultimately help build a credible and relevant brand. Through the collaboration of many individuals and partners, I believe we did just that. Perhaps in a small way, we even helped make LD more desirable for acquisition so that it will continue to serve this region with even broader expertise.
Can you imagine the fire-sale prices on all those LeMasterDaniels-branded polo shirts, golf balls, coasters, cups, and caps?
