An area of writing that frequently causes consternation among our clients is, surprisingly, capitalization. If I had a nickel for everyone who wanted to capitalize words and phrases like “basement” or “executive director” or “bachelor’s degree,” why, I’d have a lot of nickels.
Here’s a quick lesson: If it’s a proper noun—the name of a person, place, or thing—capitalize it. If it’s a common noun—the thing itself—don’t.
And here’s a quick reminder: Capitalization has nothing to do with how important you believe a word is. The president of your company may sign your checks, but that doesn’t make him the President.
