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the design life

Cognitive Ease, Please

Dan Cohen wants to strip distractions from reading while Alan Jacobs shows that a little cognitive friction might actually be + more

What the #@!!*&##!?

Well, it happened again. This time, however, I wasn’t about to conclude our staff meeting until my point was made. + more

The Psychology of Color

Many of us don’t realize how brand colors impact a viewer’s visual senses and emotional feelings. Since we’re in the + more

Bigger Is Better

A few years ago we created the Whitworth University athletic logo. I recently attended a men’s basketball game and was + more

Request for Uniformity

From page 2 of a 37-page Request for Qualifications (RFQ) we received earlier this year: Unnecessarily elaborate responses, beyond that + more

Us vs. Them

On a recent trip to Seattle, I visited the University Village Apple store. And I noticed that Microsoft now has + more

Step 5 in the Aircraft Escape Plan

Last Friday I mentioned Alaska Airlines’ Aircraft Safety Instruction Tri-Fold—which leads me to today’s subject. I don’t know why, but + more

Now Hold On…

If you’ve traveled in the last few years, then you’ve probably completely ignored this illustration. It’s always included in the + more

What “Average” Looks Like

Moritz Resl has completed a project in which every letter of the over 900 fonts in his library—including the ugly + more

God Bless the Internet

Here’s a site devoted to “the chrome logos and lettering affixed to vintage automobiles and electric appliances—those unsung metal emblems + more

On Website Design

Excellent article on the state of restaurant website design. But the thing is, it’s not just restaurants. Some of the + more

How Can You Tell Whether They’re Ripe?

Yes, it’s a real label. No, I don’t care to comment.

David Puts the Smacketh Down

On a mission to create original designs for all 66 books of the Bible, Jim LePage has so far “summarized + more

Actually, It IS 1978—All Over Again

Just a couple of days ago, I wrote about my daughter Haley’s quest to get into a prestigious design school + more

It Ain’t 1978

Life was really simpler when I attended college. I remember casually taking the SAT test one Saturday in high school, + more

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