https://www.youtube.com/watch?v=_4msNKgRQDc
Apple’s bloom has faded for me over the last couple of years, in part because it seems they can no longer handle the simple stuff. (Both the iPhone music app and iTunes Match are notoriously glitchy and almost counterintuitive.)
But I have to hand it to them: this is a great ad. It’s nice to see “classical” music taken seriously and portrayed without the usual stereotypes. And it’s particularly ballsy to feature a contemporary piece like Salonen’s remarkable violin concerto.
Well done.
