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How NOT to Name Your Business

The ol’ blog has been a tad lackluster lately (read: nonexistent). What can I say? We’ve been busy, and client projects take precedence over my ramblings. Not surprisingly.

So, until there’s time to return to deeper musings, I’ll leave you with this gem and a bit of advice about naming a business.

Interesting Business Name

When my husband was traveling a few weeks ago, he snapped this photo of an actual business. For obvious reasons, I’m withholding its city, state, and exact location to protect the innocent.

Hey, there are times to consult a middle school boy for advice. (Minecraft tips, anyone?) But naming your business ain’t one of them.

That should be left to the professionals. Like the – ahem – talented team that developed this name and brand identity.



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