The year was 1982. It was the first (and only) time I worked for an advertising agency. And it taught me the value of designing with purpose.
Just a year out of college, I was hired by Doug Hurd and his business partner, Chuck Anderson (no relation). I worked for their agency, Anderson Hurd & Associates, for a little over five years. This experience gave me an opportunity to work on a variety of projects in different industries, present concepts to clients, and lead a small design team. During most of my tenure, our team included my future wife, Linda.
Doug was a creative force – both a smart strategist and a talented copywriter. He was generous and easygoing, always supportive, and kind-hearted. I recall his quick wit and wonderful sense of humor.
Outside the office, he had several personal interests. Most focused on athletic endeavors, but one that didn’t was flying. We would take off from Felts Field in a two-seat Cessna 152 and fly to Lewiston, Idaho to visit one of our clients. We’d have a client meeting, enjoy a late lunch, then fly back to Spokane. It was thrilling.
He, his wife Jeannie, and their daughter Allyson, enjoyed spending time at their cabin on the Pend Oreille River. They graciously hosted Linda and me on several occasions.