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Press Release

SPOKANE, WASH., April 1, 2011 – In a stunning move announced late Thursday evening, Anderson Mraz Design revealed that it has merged with leading agricultural processor Archer Daniels Midland, finally bringing to a close a bitter legal fight over the rights to the letters A, D, and M.

Representatives from the Dallas Museum of Art and the Muscular Dystrophy Association, along with proponents of the doctrine of Mutual Assured Destruction, hadn’t returned phone inquiries as of press time.

Patricia A. Woertz, president of  ADM, will  assume the role of senior creative director of the new company, as yet unnamed. “How hard can it be?” she asked. “I scrapbook on the weekends, so…”

AMD principal CK Anderson, who, according to witnesses, was last seen boarding a plane to South America with “a very large briefcase,” was unavailable for comment.

ADM shares opened at $36.68 Friday with news of the merger—up nearly 2 percent over Thursday’s close.

What if…?

Veteran Hollywood writer Rob Long wonders whether 24/7 connectedness—online gaming, texting, instant messaging, tweeting, et al.—is really such a bad thing after all:

[audio:https://helveticka.com/blog/wp-content/uploads/2011/03/Sit-and-Watch.mp3|titles=Sit and Watch]

50 Books You Can Just Go Ahead and Ignore

Even though it’s a bit, well…jarring to see Dostoevsky and Chaucer on the same list as Stephenie Meyer, it’s worth the discomfort just to witness Iain Hollingshead poke a finger in the eye of gasbags like James Joyce and Margaret Mitchell.

Best line? On Stephen Hawking’s A Brief History of Time: “No, you haven’t read it either.”

Milton Glaser’s Got Some Splainin’ to Do

Among many, many questionable entries just added to the online edition of the Oxford English Dictionary is the graphic heart symbol. As in “INY.”

Sigh. Graphic designers—like guitar players and quarterbacks—already get the girls. Do they really need more validation?

Future Director of Marketing

On a recent photo shoot for one of our clients, I came across this message from a fourth grader. He was kind enough to pause for a brief moment so I could share it with all of you.

Narrowing Your Target Market

Prediction: this will fail, if only because the manufacturer makes some pretty big assumptions.

AdFreak asks the important question: “Can you really expect someone to like the flavor of something based on whether they’re straight or gay?”

The Dude Abides

For the most part, I remain indifferent about the mashup genre. But this—The Big Lebowski meets Quincy Jones—is, I have to admit, pretty sweet.

http://vimeo.com/21073409

From the always-worthwhile-but-too-infrequently-updated Bright Cloudy Day.

Not to “Wine” about Things, but…

Our writer, the very man in charge of this blog, recently discovered that the Lone Canary wine label has changed. Unfortunately, not for the better. Now I don’t want to question a man’s intent without fully understanding, well…his intent. But whatever it was, the new owners of this label make me wonder. And by “wonder” I mean “what the hell just happened?”

Since our firm worked on the original label design—including the logo and label copy—I can come to only one conclusion: the owners’ taste really is just in their mouths. Your thoughts?

One wine, two labels—new (left) and original (right).

Let’s Sacrifice a Maiden!

It’s official: as of 4:21 p.m. PDT yesterday, spring is here. Which means it’s time for a little Stravinsky.

From Esa-Pekka Salonen’s debut live recording at the Walt Disney Concert Hall—and his first recording as principal conductor of the Los Angeles Philharmonic—here’s the final movement from The Rite of Spring:

[audio:https://helveticka.com/blog/wp-content/uploads/2011/03/Danse-sacrale-LElue.mp3|titles=Danse sacrale (L’Elue)]

Friday Frivolity

This, my friends, is what’s called a “truism”: a self-evident, obvious truth. It could even be considered somewhat tautological. But then, that’s what makes it brilliant.

Should’ve Been Paying Attention

Turns out yesterday’s post about the sublime Low Country Blues is the last word‘s 200th. And we forgot to celebrate.

Think about that for a sec: 200 bits of wisdom from the finely tuned minds at AMD World Headquarters, regularly squirted into the ether for your edification and enjoyment. Seems to me we deserve an award or something.

But no—it’s all about you, the reader. (Seriously, there’s only one of you.) Which is why we remain committed to bringing you the latest in breaking news, vigorously defending sound writing practices, and offering insightful commentary on the latest developments in the world of graphic design.

Here’s to another 200 posts!

Where Hipsters Go When They Grow Old

Aries Mateus Architects—proud owners of the awesomest website home page ever—have designed a truly remarkable nursing home in Alcácer do Sal, Portugal. Photos by Fernando Guerra.

It’s Hard to Please Everybody

The logo for the 2012 Summer Olympics in London has created quite a stir. Turns out that, if you’re the Iranian government, the stylized numerals resemble the word “ZION,” which refers to Jerusalem and, by extension, Israel. And since Iran opposes Israel’s existence, they filed a protest, urging other Muslim nations to do the same.

The only thing that I might protest, however, is the fact that organizers reportedly spent $800,000 on the logo’s design development. In this tough economy, AMD would gladly have accepted the assignment for a mere $600,000.

It’s Coming…

Last year around this time I offered a sawbuck to anyone who could explain why we engage in this Daylight Savings Time nonsense. Naturally, I kept my money—on accounta nobody actually knows.

But wait. It’s a lot worse than that. (Cue ominous music.) Daylight Savings Time, it turns out, kills.

The American West, in Pictures

The Denver Post has published some remarkable photographs from the collection of John C. H. Grabill. Shown is one entitled “The Great Hostile Camp”—a Lakota camp on or near the Pine Ridge Reservation in 1891.

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