Why is it important to have a mobile friendly website, you ask? According to Nielsen, “Nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day.” That means that while your audience is watching the latest Modern Family episode, they are also surfing the web. And according to a Forbes article, “9 out of 10 mobile searches lead to action. More than half lead to sales.”
To help sway you toward insuring a pleasant mobile experience for your audience, check out the other 49 mobile marketing facts here.
