As Archaeologists of the future sift through the shattered remains of our once great and glorious culture, they’ll no doubt wonder what in the Sam Hill happened to us.
This, that’s what.
Which reminds me of my ad agency days. We had a client who disallowed the use of the word but. Not in copy, not in headlines, not anywhere. Why? “Because,” he told us, unable to hide the exasperation—and impatience—in his voice. “It’s negative.”
