A trip to the print shop to check and sign off on paper stock, colors, and registration still happens, but less so with the advent of digital printing. Offset printing—now reserved for larger-quantity projects—still requires us to ensure that the quality of printing meets our satisfaction. Having a good loupe to check the four-color process and spot color ink alignments is critical. When I was making press checks, I never left the office without my Betaview 10X.
And while the pressmen always gave me grief about my homemade pretty pink shoestring lanyard, I never misplaced my loupe. It’s kind of funny how once you start looking at printing that closely—right down to a gnat’s ass—nobody pokes fun of you anymore.
