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What’s Next? Pre-Chewed Food?

If you’re someone who thinks that the very existence of President Donald J. Trump is proof of the coming apocalypse, may I point out that Nordstrom is selling pre-stained men’s jeans?

Seriously. Check out the description:

“Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.”

As if that weren’t stupid enough, they’re asking $425. Per pair.

So who do you reckon would buy these? Someone who actually is afraid to “get down and dirty,” obviously—since a $5 pair of thrift-store denim and 10 minutes of real “hard-working action” is how jeans normally become “heavily distressed.”

Then of course, there are the poseurs. You know, the guys who dress like lumberjacks yet lack the upper body strength to lift a framing hammer, let alone a 12-pound splitting maul. Not to get all psychoanalytical, but there seems to an awful lot of blue-collar fetishizing going on these days.

Or maybe it’s just that Nordstrom is run by evil geniuses who understand the company’s audience: people with more money than sense.



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