http://www.youtube.com/watch?v=aTpb37WY0eA
Really, I’m not sure exactly where to begin. Is it condescending and obnoxious? Or is it just embarrassing? Or is it even more insidious: the natural progression of an American pop culture that elevates attitude and posturing over art? Or am I taking this way too seriously?
Apart from some commentary online about the possibility of the video being racist—don’t want to go there—there seems to be very little push-back. Which means that I’m probably just a cranky old man.
The true test, I suppose, is whether it succeeds in driving customers to Kmart. Guess we’ll have to wait and see.