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Cognitive Ease, Please

Dan Cohen wants to strip distractions from reading while Alan Jacobs shows that a little cognitive friction might actually be good for us.

Both, however, seem to agree that an environment that makes it easy to read—a less-cluttered website, for example—also makes it easy to believe what’s being read. Which leads Cohen to conclude that “legibility and the absence of distractions are not just design niceties.”

Funny. That’s what we keep trying to tell our clients.



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