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Does design matter? Sort of. I guess.

Interesting article on graphic design crowdsourcing over at Daily Download—though it doesn’t speak well for the critical thinking skills of small business owners.

Out of 1,500 surveyed, 80 percent said that design was “moderately” or “very important” to their success, while 67 percent said that graphic design will become increasingly important over the next five years.

So far, so good. Until you ask them to, you know, pay for design: 57 percent of respondents would spend “up to $500” on a new logo.



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