The biggest egos I’ve ever seen were in the advertising business—both on the client and the creative side. (We writers, who’d much rather snipe at other writers rather than actually, you know…write, are particularly prone to puffery.) Runner up? Gotta be college professors, whose self-regard seemingly knows no bounds.
Which is why it’s particularly fun to witness one take down another. And when the target is a Harvard professor who just published a book of “half-chewed digressions and butt ends of academic cliché,” why, the bloodlust is almost palpable.
by Susanna