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The Retro Look Never Gets Old

helveticka

When Pressworks asked us to help them with their letterpress promotion, we were delighted. For years, I’ve been wanting to do a project that takes advantage of this old-school printing technique. A trip to their letterpress shop was like stepping back in time. The black steel presses, spinning fly wheels, ink rollers, mechanical movements when the paper meets ink, and the beautiful patina of wood type. It’s like looking under the hood of a classic car. It’s all there to see. Straightforward. Simple.



01.08.2015, 4:11pm
by BJ


Nice work! But the Welcome type in this pic is…..not correct! Can’t get the type lice out of this old printers’ devil!

BJ


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