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The Science of Slogans

The Atlantic has an interesting overview of slogans (around here we call them “taglines”) throughout history. They’ve selected some real gems—and some absolute stinkers.

For what it’s worth, here’s my top five:

  1. Think different. (Apple)
  2. Finger-lickin’ good! (Kentucky Fried Chicken)
  3. Better living through chemistry. (DuPont)
  4. I can’t believe I ate the whole thing. (Alka-Seltzer)
  5. We answer to a higher authority. (Hebrew National)


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